Working with a team of academic researchers, healthcare professionals, and software tech entrepreneurs at Comfii, this whitepaper was drafted to quantify and market the product’s strength in pediatric pain assessment.

Target audience: Pediatric healthcare organizations looking to utilize cutting-edge innovations in technology to improve their practice

Roll-out: Print booklets handed out at tradeshows, digital copies available via web

My contributions:

• Final copy edit and layout design/formatting
• Project management

To highlight the strengths of Comfii for the general market, this website had to take a far less technical slant. We shifted the focus and messaging here towards the user level while providing access to a test version of the product, so that patients and boots-on-the-ground care providers could best understand its value.

Target audience: Parents and healthcare providers who want to better understand patients with limited communication skills

Roll-out: Website linked through both print and digital marketing collateral

My contributions:

• Copy content outlining and large portions of draft
• Final copy edit and formatting/design
• Project management