Neil Patrick Roa

design & writing portfolio

Festival of Houses & Gardens program

For the Historic Charleston Foundation’s 69th year of putting on the Festival of Houses and Gardens, the team at BlueKey and I were tasked with creating programs to detail information on each event. A structured design approach was taken to ensure clarity throughout the piece, and a color-coded map was created to help show routes available in specific boroughs of the peninsula.

Target audience: Potential attendees of the Festival of Houses & Gardens looking for information on what events were available for that year

Roll-out: Print booklets mailed out and available on location

My contributions:

  • Copy content draft from outline
  • Final copy edit and layout design/formatting
  • Project management
  • Press production

In collaboration with: BlueKey, Historic Charleston Foundation